For a business, one sure sign of success is an increase in sales and income. But to see this increase, businesses must successfully convince customers to purchase their products. Sometimes, customers just need a little extra encouragement to buy your product. Using a countdown timer as part of your marketing strategy can give them that incentive in a few ways—here’s how countdown timers can increase your sales.

Create a Sense of Urgency

The main way that a countdown timer helps to increase sales is by creating a sense of urgency for the customer. When you put up a timer indicating the end date of a big sale, customers will be more likely to act quickly on the deal, knowing that the sale has a hard deadline. If they wait too long, they will miss out—and who knows when the next good offer will come along. In this way, a countdown timer encourages customers to act, resulting in more sales.

Triggers the Scarcity Principle

Part of the reason countdown timers are so effective in sales is because they trigger the scarcity principle. The scarcity principle says that when a given product is in high demand, it will have a higher value to customers. When a countdown timer is placed alongside a sale, sale items will be in higher demand, thus incentivizing customers to act quickly to avoid missing out on a deal.

Highlights a Deal

Even apart from the urgency and scarcity created by a countdown timer, timers often highlight a great deal. Adding a banner advertising a sale to your website’s home page, for example, will bring a sale and its timing to the attention of those looking for a good deal. Customers who might not have bought a specific item may decide to buy it purely because it is on sale.

Location is Key

Want to try adding a timer to your business’s marketing strategy now that you know how countdown timers can increase your sales? If so, be sure to place your timer in an effective location! Some good places to put a countdown timer include:

• The home page of your website
• On specific product pages
• In promotional emails
• In emails to customers with abandoned carts

If you want to go above and beyond, you could even put up an LED countdown clock to advertise sales in your physical stores! Find the perfect piece of tech to help you increase your sales in our collection.